This case study details the customization of a high-definition LCD screen advertising display for a large retail chain. The tailored solution met requirements for high resolution, brightness, and interactivity, resulting in improved advertising impact and increased sales.
Case Details
Customer Requirements:
A large chain retail enterprise plans to promote smart advertising solutions in all its nationwide stores. They require a high-definition LCD screen advertising display to achieve high-quality content presentation, ensuring clarity in different lighting environments and meeting the need for long-term stable operation.
Detailed Requirements:
- Resolution: High resolution (1920:1080) is required to ensure clear display of content details, especially when playing product promotion videos to attract customer attention.
- Size: Select a 55-inch screen based on store area and installation location, covering a large audience range without occupying too much space.
- Brightness: Screen brightness needs to reach 700 nits to adapt to changing indoor and outdoor lighting conditions.
- Contrast: Utilize a high-contrast screen with a ratio of 5000:1 to enhance picture depth, ensuring clear display of content even in rich-detail dark areas in advertising videos.
- Touch Function: Upgrade some devices to capacitive touch screens to support multi-touch operations for interactive needs in some stores.
- Connectivity Options: Support HDMI, USB, and Wi-Fi modules to easily connect to the in-store content management system.
- Durability: Use industrial-grade panels with a design life exceeding 50,000 hours, achieving IP54 dust and water resistance levels to adapt to high foot traffic environments.
- Brand and After Sales: The customer chooses international brand LCD panels through our cooperation, enjoying a 2-year warranty and quick replacement service.
- Display Effect: Utilize wide-viewing angle IPS technology to ensure consistent color from different viewing angles.
Solution:
We customized an 18.5-inch, 1920:1080 ultra-high-definition, 700-nit brightness advertising display for the customer. The screen uses industrial-grade LCD panels and comes with anti-glare coatings to further optimize display performance in bright light. The touch screen part features a 10-point capacitive touch screen to enhance interactive experiences. Our design team tailored the casing and bracket solutions according to the customer's brand tone and store environment, seamlessly integrating the device with store design.
Customer Feedback:
After the advertising display was launched, the customer reported significant improvements in the clarity of advertising videos and interactive touch functions, leading to a 15% increase in sales in some stores. The device operates stably, even during consecutive work in holiday periods without issues.
Conclusion:
Through a deep understanding of customer requirements and tailored solutions, we successfully delivered a high-quality advertising machine LCD screen, showcasing the technological strength of our 15 years of touch screen manufacturing experience.
